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It pays to be conscious of your social media profile. While it is fun to use your accounts to share photos or memes, you should be aware that it is increasingly used by employers and recruiters to size up future employees and monitor existing staff.
You may think your Facebook or Instagram account is just for friends. But a 2018 CareerBuilder survey showed 70% of employers used social media to screen candidates.1
Another 43% said they regularly look at social media to check on current employees. We live in a digital age and almost anyone can discover information about us online.
Think of your social media profile as your personal brand and put these 10 tips into action to make it as effective and professionally-friendly as possible.
Think about your posts as mini-statements about yourself. If you think it may be seen by a potential employer it’s especially important to make sure it’s polite and shows you in a professional light. And, remember, while you may want to complain from time to time about your job, manager or co-workers, it is dangerous to do it online where it can be viewed forever.
When you post, always imagine that a future employer is reading it. That means checking spelling and grammar as well as content. Keep photos or gifs classy too.
All businesses value their clients so, if someone is particularly happy with your product or service, social media is the right place to boast about it. You’ll also have a chance to provide a product or service link that will promote your company.
Another aspect of showing your skills and strengths involves liking or commenting on others’ posts, or even adding a link. You may even get more followers and your potential employer, or your boss, will give you points for being a team player. Above all, avoid attacking others online.
LinkedIn is a great site on which to build your professional profile and that’s not only through your profile. You can also share news or developments in your industry.
If you see something online that you think would be of interest to those in your field, post it with a comment that invites positive discussion.
Have a look at your Instagram or LinkedIn profile from an objective viewpoint. If you were an employer, would you be impressed? If not, it’s worth spending time to rework your social media. Think of it as your digital business card.
Make sure that your LinkedIn resume matches the CV you share with an employer. Or that your Facebook identity isn’t out-of-date as far as your personal details. Employers often check multiple sources.
Some of the best networkers today never seem to be off their smart device. These people are super social media managers who know how to build a network by showing up. A word of warning though: if posting on social media is not part of your job, better to keep your site surfing for after hours.
Credit where credit is due. If it’s your content that you share on Instagram, or LinkedIn, for example, no problem. But if you share or post someone else’s work, make sure you attribute it and link them back in. Not doing so can reflect badly on you professionally.
Possibly the best advice you will ever get is, when in doubt, don’t.
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1 Source: https://www.prnewswire.com/news-releases/more-than-half-of-employers-have-found-content-on-social-media-that-caused-them-not-to-hire-a-candidate-according-to-recent-careerbuilder-survey-300694437.html
2 QSuper Balanced Option only. SuperRatings SR50 Balanced Index (60-76) median based on cumulative returns compounded annually after fees and for initial $50,000 invested over the period to 28 February 2019. Based on funds open to the public. Past performance may not be a reliable indicator future performance.
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