• Personal
  • Employers
  • Advisers
  • Calculators & forms
  • News Hub
  • Contact us
QSuper QSuper
  • Products
    • Why QSuper
    • Can I join QSuper
    • Investment options
    • Fees
    • Financial advice
    • Compare us
    • Insurance
    • Account types
      • Accumulation account
      • Transition to Retirement Income account
      • Retirement Income account
      • Lifetime Pension
      Why QSuper?

      A focus on strong performance

      More reasons to feel good
  • Super
    • Grow your super
      • Salary sacrifice
      • Super co-contribution
      • Voluntary contributions
      • Spouse contributions
      • Contribution caps
      • Tax deductions
    • Consolidate your super
    • Find your lost super
    • Changing jobs
    • Nominate beneficiaries
    • Early access
    • Seminars and education
  • Retirement
    • Why retire with QSuper
    • Retirement accounts
      • Transition to Retirement Income account
      • Retirement Income account
      • Lifetime Pension
    • Retirement planning
      • Make your super last in retirement
      • The Age Pension and Super
    • How much super do you need to retire
    • Access your super
      • When can you access your super
      • Withdraw your super
    • Seminars and education
      Award-winning

      Money magazine’s Best Retirement Innovator 20232

      Find out more
  • Investments
    • Investment options
      • Lifetime
      • Moderate
      • Balanced
      • Socially Responsible
      • Aggressive
      • Cash
      • Diversified Bonds
      • Australian Shares
      • International Shares
      • Self Invest
    • Performance
      • Overview
      • Graphs
      • Unit prices
    • Online investment advice
    • Compare options
    • Change your investment options
    • How QSuper invests
    • Investing your super
  • Insurance
    • Insurance options
      • Income protection
      • Total & permanent disability cover
      • Death cover
    • How much insurance cover do you need
    • Change or cancel your insurance
    • Make an insurance claim
  • Advice
  • Calculators & forms
  • News Hub
  • Contact us
Join
  • Call
Join Log In - Open navigation
Member Online

Forgot username?
Forgot password?
Register

Navigation

QSuper
  • Personal
  • Employers
  • Advisers
  • Search
  • Join Log In
  • Products Expand
    • Why QSuper
    • Can I join QSuper
    • Investment options
    • Insurance
    • Fees
    • Financial advice
    • Account types Expand
      • Accumulation account
      • Transition to Retirement Income account
      • Retirement Income account
      • Lifetime Pension
    • Compare us
  • Super Expand
    • Consolidate your super
    • Grow your super Expand
      • Salary sacrifice
      • Super co-contribution
      • Voluntary contributions
      • Spouse contributions
      • Contribution caps
      • Tax deductions
    • Find your lost super
    • Changing jobs
    • Nominate beneficiaries
    • Early access
    • Seminars and education
  • Retirement Expand
    • Why retire with QSuper
    • Retirement accounts Expand
      • Transition to Retirement Income account
      • Retirement Income account
      • Lifetime Pension
    • How much super do you need to retire
    • Retirement planning Expand
      • Make your super last in retirement
      • The Age Pension and Super
    • Access your super Expand
      • When can you access your super
      • Withdraw your super
    • Seminars and education
  • Investments Expand
    • Performance Expand
      • Overview
      • Graphs
      • Unit prices
    • Investment options Expand
      • Lifetime
      • Moderate
      • Balanced
      • Socially Responsible
      • Aggressive
      • Cash
      • Diversified Bonds
      • Australian Shares
      • International Shares
      • Self Invest
    • Online investment advice
    • Compare options
    • Change your investment options
    • How QSuper invests
    • Investing your super
  • Insurance Expand
    • Insurance options Expand
      • Income protection
      • Total & permanent disability cover
      • Death cover
    • How much insurance cover do you need
    • Change or cancel your insurance
    • Make an insurance claim
  • Advice
  • Your account Expand
    • Super Expand
      • Transactions
      • Statements and History
      • Investments
      • Performance
      • Financial Advice
      • Insurance
    • Profile Expand
      • Personal details
      • Security
      • Authorities
      • Employer
      • Beneficiaries
    • More Expand
      • Contact us
  • Calculators & forms Expand
    • Superannuation & Retirement Calculators Expand
      • Super and retirement planning calculators
      • Retirement planning
      • Insurance
      • Maximise your super
      • Savings
      • Investing
    • Forms Expand
      • All
      • Forms for claims, withdrawals, and transfers out
      • Forms for deposits, contributions and transfers in
      • Insurance forms
      • Investments
      • Transfer
      • Other forms
    • Publications Expand
      • PDS
      • Guides
      • Annual reports
      • Factsheets
      • Other publications
      • Target Market Determination
  • News Hub Expand
    • Category Expand
      • News
      • Superannuation
      • Retirement
      • Finances
      • Investments
      • Community
      • Wellbeing
      • Employer
  • Contact us Expand
    • Email QSuper
    • Language assistance
    • Browser support
    • Formal enquiries and complaints
    • FAQs – Frequently Asked Questions

News Hub

All Articles News Superannuation Retirement Finances Investments Community Wellbeing
News Hub Investments

What is genuine diversification?

Investments
15 July 2015 Alex Waschka 5 min read

We often hear that investors’ portfolios need to be diversified, that we shouldn’t have all our eggs in one basket. But what does this actually mean? And how do we know we have properly diversified our portfolio? Sometimes we invest in asset classes we think will provide protection when the economy has a downturn, only to find they lose value at the same time – and to the same extent as the other asset classes we hold.

A well-diversified portfolio will combine asset classes in such a way that, no matter what the underlying economic environment, it will not suffer losses to the same extent as if it was ‘concentrated’ (the opposite of diversification) in just one asset class.

Think of a balanced diet. Doctors remind us of the benefits of eating a balanced diet, recommending our daily food intake consists of some of each of the main food groups. Say you only ate vegetables – while healthy, this isn’t a balanced diet. To give yourself the best chance of performing at your potential for longer, it would make sense to eat other foods as well, like meat, grains and dairy. 

Investing is similar. Say your portfolio consisted of 100 per cent shares. As we saw in the post on asset classes, these will tend to do well when the economy does well. But when economic activity is negative, shares tend to do poorly. If you’re seeking to protect your capital and minimise the effect of a market downturn, it makes sense to hold other asset classes to diversify your portfolio. Some people advocate that one way to do this is to buy corporate bonds. But is this the right sort of diversification?

Let’s examine the economic drivers of each. Corporate bonds are essentially IOUs from companies listed on the stock market. These are the same companies whose shares you own. An economic environment that causes investors to worry about a company’s ability to make profits and pay dividends is very likely to be the same environment that also causes investors to worry about whether that company can pay back its debts. The end result is when the economy turns down, the prices of both the company’s shares and its bonds will probably fall together. This is not effective diversification. A better approach would be to buy asset classes that are likely to do well when share prices fall. Government bonds are one such asset class. Physical property or infrastructure assets are others and cash is yet another.

By diversifying your portfolio you are acknowledging that you don’t know precisely what the economy and markets will do in the future. So you spread your risk.  Concentration on the other hand is essentially betting that your view of the future turns out to be 100 percent correct, all of the time. It’s like eating an unbalanced diet: it will be ok for a while, but may not be the best strategy to reach your long term financial goals.


The views of the author and those included in the responses to comments posted on this blog are not necessarily the views of QSuper. This information is for general purposes only. It is not intended to constitute advice and persons should seek professional advice before relying on this information.
Past performance is not a reliable indicator of future performance. Each of our investment options has a different objective, risk profile, and asset allocation.
We are delighted that you have chosen to visit our blog and welcome your comments. Please see our Community guidelines for our social media house rules.

About the author
Alex Waschka
Senior Portfolio Manager / Economist, Investment Strategy
All Articles News Superannuation Retirement Finances Investments Community Wellbeing
  • Our products
    • Why QSuper?
    • Investment options
    • Fees
    • Insurance
    • Financial advice
  • Super & retirement
    • How much do you need?
    • Grow your super
    • Consolidate
    • Changing jobs
    • Seminars
    • Access your super
  • Investments
    • Performance
    • Unit prices
    • Graphs
    • Compare options
  • Calculators & Forms
    • Calculators
    • Forms
    • Publications
    • PDSs
    • TMDs
    • Member Outcomes Assessment
  • Contact us
    • 1300 360 750
      Mon-Fri 8.00am to 6.00pm AEST
  • About us 
  • Careers 
  • Sitemap 
  • Privacy 
  • Security 
  • Disclaimer 
  • Terms and conditions 
  • Disclosure 
We're part of Australian Retirement Trust
2020 awards
Facebook Twitter LinkedIn YouTube